Twenty-nine venues. Bowling, karaoke, escape rooms, laser tag, and a whole lot of loud.

My job was to take the existing brand to a mass audience and make it fun. New look and feel, new tone of voice, then a decade evolving both. Fifty-plus major campaigns and I led the creative on every one: TVCs, radio, digital, print, social, in-venue, events, ten brand shoots, staff uniforms, and the bowling shoes.

I invented human bowling, ran festival activations, and once floated a bloke three storeys up on helium balloons with a very nervous legal team watching from the ground.

If it's been seen, worn, heard, booked or bowled at Strike, chances are I had a hand in it.

Look & Feel · Tone of Voice · Bowling Shoe Design · Uniforms · Guest Experience · Event Activations · TVC & Radio · Print & OOH · Social Media · Photo Art Direction · LAM