turtlehead - down with that sort of thing
I started turtlehead in 2006. The idea was to create a t-shirt label that was part social commentary, part public art, part rant, part ‘up yours’ and part down with this sort of thing.
The t-shirts were ethically printed in runs of 100, and were as environmentally friendly as t-shirts could be. These sold out quickly and for the next run I decided to email 10 of my favourite artists around the world. 15 minutes after that email I received a drawing from David Shrigley. That was really the start of turtlehead the collective. After that Marc Johns, Will Bryant, Si Scott, Jon Burgerman and about 50 other incredible artist came on board. We opened a gallery in Dublin that ran exhibitions every 2 weeks. We collaborated with Oxfam and Always Read The Small Print, and turtlehead were the first Irish Label in Topshop.