HIJINX HOTEL: A HOTEL BUILT FOR PLAY
Hijinx Hotel is part challenge room, part Instagram fever dream - and I helped bring it to life from day one. I created the visual identity, developed the tone of voice, and shaped the overall look and feel of the brand.

From designing staff uniforms and curating the artwork to co-creating games and designing the cocktail menus, I helped build a fully immersive world. I also defined the aesthetic of every game, ensuring each room felt like a playful, cinematic set piece. The result playful, surreal, and impossible to forget.