Every room, every prop, every last detail.

I named Hijinx Hotel and shaped everything inside it. Visual identity, tone of voice, look and feel. Then room by room, defining the aesthetic of every game so each one feels like a set you've walked into.

I co-created the games, curated 652 pieces of art, the props and the toys, designed the uniforms, and wrote everything from the cocktail menus to the marketing copy.

It opened in Australia in 2023. I rebranded it soon after. Then America: I rewrote the assets and stripped the Australianisms. It opened in 2025 and became the most successful opening in the company's history.

Logo Design · Visual Identity · Tone of Voice · Game & Room Design · Art Curation · Uniforms · Cocktail Menus · Marketing Copy · Social Media · Photo Art Direction · Radio & TVC · Wayfinding · Customer Journey