HOLEY MOLEY
One of my all-time favourite Studio Yeah projects, and easily the most fun you can have with a putter and a piña colada.
We did it all: naming the brand, creating the look and feel, crafting the tone of voice, designing uniforms, directing photo shoots, scripting TV ads, creating social content, writing every single menu item (yes, even the punny ones), and dreaming up campaigns that were as loud and loveable as the venue itself.
And then came the holes. All 412 of them. Each one a pop-culture fever dream designed to make you laugh, swing, and post it all to Instagram. Think Happy Gilmore meets Willy Wonka, with a splash of adult humour and neon lighting. It’s mini golf, but not as you know it.
It’s Australia’s best mini golf. Par none.
One of our first brand national campaigns
A surreal campaign for Holey Moley parties that land with impact.
2020 Brand Shoot - we shot 20 scenes over 2 days including a Christmas campaign and a general brand campaign.
Mini Golf, Mini People. It just makes sense. I art-directed this, built the models and shot 20 tiny scenes, and brought them to life - one tiny detail at a time.
