The 90s are back. Minus the lag.

Playback96 is a 90s social games venue that opened at Chadstone, one of the biggest shopping malls in the Southern Hemisphere, in 2026. I built the brand end to end: look and feel, tone of voice, brand bible, plus nine games, the rooms they live in, uniforms, signage, out of home.

I brought this to life with a full AI workflow. Claude for strategy, naming and copy. Midjourney and ChatGPT for the visual world. Runway for the films. Suno for the soundtrack.

Logo Design · Brand Bible · Look & Feel · Tone of Voice · Game & Room Design · Uniforms · Signage · Out of Home · AI Workflow · Photo Art Direction · Merchandise