Watching paint dry is dull. Watching it dance, drip, and collide? Way better. Inspired by synaesthesia, I set out to turn sound into movement - shooting thousands of paint drops over two days, then teaching myself After Effects from scratch to bring it to life. The result: a kinetic, abstract experiment in visualising music. Part science, part obsession, part happy mess.

An app for bored people. Created at the start of the Covid-19 lockdown this free app helps you dive into distraction with 99 creative activities. Written, designed, tested, developed and launched the app store and google play in 3 weeks.

In 2007, we ran Mr Tayto - yes, the crisp mascot - as a satirical candidate in the Irish General Election. With posters, a website, a song, a viral video and a branded double-decker, the campaign took off.

It became Ireland’s #1 Google search, boosted Tayto sales by 18%, and generated €200k in earned media. With 52.7% unprompted recall, it was one of the year’s top-performing outdoor campaigns.

Politics never tasted so good.

A direct mail piece for a print broker that challenged clients to rethink how they buy print - by being an unforgettable example of it.

It made its point and then some, winning Gold at the Caples, Campaign, One Show, and Echo Awards, plus a D&AD nomination.

Proof that great print doesn’t just land - it wins.A direct mail piece for a print broker that challenged clients to rethink how they buy print - by being an unforgettable example of it.

William James Murray. Actor. Ghostbuster. Wes Anderson muse. Living legend. Possibly immortal.

In a world with too little Bill, I made more - a hand-drawn colouring book filled with stoic, heroic, and gloriously quirky Murray moments.

Fill your life with Bill. Fill Bill.

Paper hand-cut posters promoting a healthy early childhood for Healthy Together Victoria.