At Chemistry in Dublin we ran Mr Tayto - yes, the crisp mascot - as a satirical candidate in the Irish General Election. With posters, a website, a song, a viral video and a branded double-decker, the campaign took off.
It became Ireland’s #1 Google search, boosted Tayto sales by 18%, and generated €200k in earned media. With 52.7% unprompted recall, it was one of the year’s top-performing outdoor campaigns.
Politics never tasted so good.
Juke’s Karaoke is ready to roll - just pick your ditty and pour in your heart and soul. Whether you’re cruising, schmoozing, celebrating, or making sultry eyes at a stranger, Juke’s hits the right note every time.
At Studio Yeah, we created the entire brand from scratch: logo, visual identity, tone of voice, launch campaigns, advertising, animations, photo shoot direction, merchandise, and every last piece of collateral. From moody lighting to mic-drop moments, we built a karaoke brand with big attitude and even bigger pipes. Sweet dreams are made of this.
I started Turtlehead as an ethical t-shirt label. For the first drop I emailed ten of my favourite artists. David Shrigley sent back a drawing the next day, and Turtlehead became a collective.
I opened a gallery in Dublin and hung a new show every two weeks. Over eight years I sold shirts worldwide, did trade shows in London and Barcelona, and worked with artists, bands and charities: It was chaotic, creative, completely DIY, and real real fun. LINK
One T-shirt a day. Every day. For a year. I've been obsessed with T-shirt graphics since my favourite Goonies tee got washed into oblivion in the late eighties. In 2010 I designed one every single day for a year.
A new design each day, uploaded, shared, printed on demand, re the whole thing chronicled online. A design marathon, a social experiment, completely exhausting. Picked up by It's Nice That and a bunch of very cool design blogs, the shirts ended up in Topshop and HMV. It seemed like a good idea at the time. And honestly? It kind of was. LINK
