THE REDACTED HISTORY OF THE I■STITUTE OF C■NTEXTUALISM
Winner of Best Designed Independent Book at the Australian Book Design Awards, 2017.
Three self-published books presenting an alternate history of an art movement that never existed. Found photographs, fabricated drawings, a spoken word album, altered archive footage, and recovered artworks. Every detail built to feel authentic, down to the typography and the water-damaged pages.
I built a whole ecosystem around them: a website that quietly tracks your IP, a cryptic Instagram account, and a Facebook page full of debates between fictional academics and confused onlookers.
Part Cold War hallucination, part art-world prank. The Institute of Contextualism was built to make people question what's real, what's art, and what happens when you give a myth a website.
Concept · Art Direction · Typography · Publishing & Print Design · Audio Production · Website Design · Social Media Strategy · Brand World-Building