ABOUT ME

I’m a hands-on creative director who loves clever, beautifully designed work - no matter the medium. Branding, experiential, digital, advertising - I do it all

If it needs big ideas, sharp thinking and just the right amount of mischief, I’m in.

Over the past 20 years, I’ve helped launch startups, shape iconic brands, design award-winning campaigns, and made fun extremely profitable. I’ve created 9 brands, built 412 mini golf holes, curated 652 artworks for hijinx hotel, and topped the App Store with an app called Who’s Your Daddy?

My career started in Dublin with five years as Senior Art Director at Dialogue Marketing. Then I spent five more at Chemistry, Ireland’s most awarded agency, a stint on the ICAD (The Institute of Creative Advertising & Design) board, and a couple of years at Loud&Clear Melbourne. I’ve also run a t-shirt label, an art gallery, and designed a new tee every day for a year - a couple of which ended up on Tom Waits.

In 2012, I founded Studio Yeah, a creative studio built for brands that want to stand out. Since then, I’ve worked with the likes of Funlab, Strike, Holey Moley, Archie Brothers, Telstra, The Department of Health, Cancer Council, Coors Light, Peugeot, and Guinness. My work’s picked up 45+ international awards, including D&AD, One Show, Caples, Echo, and the Best Designed Independent Book in Australia.

I love a tight deadline, a smart concept, and making things look as good as they work. I love my Leica Q3, my notebooks, and the thrill of an idea landing just right. And I really, really hate cucumber.