ABOUT ME

I'm a hands-on art director and creative director. I love clever, beautifully designed work, and I'm just as interested in whether it worked. Pretty is the easy bit.

Branding, campaigns, film, product. Startups to global brands.

Over 20 years I've launched startups, shaped brands that stuck, and made fun extremely profitable. Twelve brands, 412 mini golf holes, 652 artworks for Hijinx Hotel, and an app that topped the App Store.

Dublin first. Five years at Dialogue Marketing, five at Chemistry, Ireland's most awarded agency. Then Loud&Clear in Melbourne, and Studio Yeah, which I founded in 2013 and ran for twelve years. In-house at Funlab since 2025.

45+ international awards, including D&AD, One Show, Caples, Echo, and Best Designed Independent Book in Australia.

I've also run a t-shirt label, an art gallery, and designed a new tee every day for a year. A couple ended up on Tom Waits.

These days AI does some of the heavy lifting, which means more time on the ideas. I love a tight deadline, a smart concept, and the thrill of an idea landing just right. I love my Leica Q3 and my notebooks. And I really, really hate cucumber.