At Loud&Clear I led a cross-media campaign for the Atheist Foundation of Australia's flagship global event. The goal: spark conversation, raise eyebrows, and sell tickets.

My campaign centred on a Periodic Table of Atheists spanning history, followed by an Instagram series of provocative atheist quotes that racked up thousands of shares.

I doubled their Facebook following, and a video I produced hit 100,000 views in a single day. Media coverage spanned local to international, including the Huffington Post, and the event broke records for attendance and publicity.

Campaign Strategy · Concept Development · Social Media · Content Series · Video Production · Media Relations · Look & Feel · Tone of Voice