GLOBAL ATHEIST CONVENTION - A CELEBRATION OF REASON

At Loud & Clear, we were engaged by the Atheist Foundation of Australia to create a cross-media campaign for their flagship global event. The goal: spark conversation, raise eyebrows, and sell tickets.

Our campaign centered on a “Periodic Table of Atheists” spanning history, followed by an Instagram series featuring provocative atheist quotes that racked up thousands of shares. We doubled their Facebook following, and a video we produced hit 100,000 views in a single day. Media coverage spanned local to international, including The Huffington Post.

Most importantly, the event became the most successful of its kind ever held in Australia—breaking records for attendance, publicity, and public debate.