It’s Australia’s best mini golf. Par none.
Holey Moley opened in Brisbane in 2016 with one venue. It's now in over fifty, across four countries.
I was on it from day one. I helped name it, built the brand through my studio, Studio Yeah, and have led every campaign and every touchpoint for over a decade. Look and feel, tone of voice, uniforms, menus, merch, social, shoots, TV ads. And most of the 412 holes.
It's since launched in New Zealand, Singapore and the US, where it got its own American accent. I still look after it, in-house as Creative Director at Funlab.
Logo Design · Look & Feel · Tone of Voice · Hole Design · Uniforms · Customer Journey · Merchandise · Menu Design · Copywriting · Collateral · Social Media · Photo Art Direction · Venue Curation
Launch Campaign
Holey Moley Masters Poster / Social
Christmas Campaign
Christmas Merch
Staff Uniform and Merch 2025
Limited Edition Holey Moley Skateboard & Matchbooks
Illegal Tender and Enamel Pins
2020 Brand Shoot - we shot 20 scenes over 2 days including a Christmas campaign and a general brand campaign.
Mini Golf, Mini People. It just makes sense. I art-directed this, built the models and shot 20 tiny scenes, and brought them to life - one tiny detail at a time.
