A nostalgic arcade, a twisted carnival and a cocktail bar - all in one room.

Nineteen venues in Australia, three in New Zealand.

I named it and created the brand from the ground up. Logo, identity, tone of voice, guidelines, advertising and collateral. I designed the game tickets and the merch and led the marketing creative across social, out of home, digital and in-venue.

Equal parts sideshow and speakeasy. Archie Brothers is chaos with a cherry on top.

Logo Design · Brand Identity · Tone of Voice · Brand Guidelines · Advertising · Collateral · Game Ticket Design · Merchandise · Marketing Creative · Social Media